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Who-what-why

Who we are

Our motives:


We are dedicated to the optimum outcome for your family and your family business.


Our Values:

To consider what a modern family business opportunity looked like, we matched this to the historical vision of business opportunity.


From a time when all businesses were actually small (1600's) and due in part to little or no infrastructure. Through to the greatest ever change in business history, a change that arrived in 1980's. The development of start ups, and their approach to new business generated a quantum leap in business thinking (due in part to the products and services development in silicon valley). 


It is important to grasp why there was a quantum leap in business evolution. It was the mindset shift from business commerce activity, to business thinking activity (entrepreneur).

I compare this to the shift of captaincy mindset, where the steam ship captain taking passengers and cargo from A to B, will spend much energy managing their vessel and responding to inclement weather as it emerged in the trip, in an environment that has considerable time to make decisions. 


Where as the modern aircraft captain, who still takes passengers and cargo from A to B, spends much of their time evaluating the future problems before they arrive, with real time information on most demands and requires far more accurate decision making strategies.


The intersection of two critical events has single-handedly caused the modern dilemma facing the micro and family business. 


The first is having readily available access to growth opportunity through technology, the second being our 1600's mindset that never modernised to interact within the changing commercial business thinking market place. 


It is not a case of today's business training systems being broken. It's a case of, they never worked.


As we considered what owners believe a family business is, we must also considered the province of meaning behind the "family business owner's" purpose. A set of insightful discoveries  revealing the  "What, How and Why" a family business exists.  There is an undisputed emotional connection and dependency between a family and the level of success achieved in their business. This is why "My Business My Family" and  the "S=MC2"  program  are completely  focused on family business success and prosperity. To achieve this we had to engineer and develop a program so unique, we believe it to be finest program of its type in the world.

What we do

"My Business My Family" are a purposeful and uniquely designed Micro and family business wealth program . Your "S=MC2" program was painstakingly researched and developed with one purpose in mind, to grow prosperity in your micro and family business. 


"My Business My Family" only do one thing, we are the micro and  family business specialists...  Our program specific tools were developed from the ground up and provide a practical, hands on, functional and powerful user friendly experience that supports you in abundance. Together we create your highest probability of success for both your family and your businesses.



Our Why, the reason behind what we do

This is personal.


For way too many years I have experienced and witnessed countless family businesses suffer at the hands of bigger business and the market. Unnecessarily harsh outcomes that are extremely difficult to overcome. All too often friends, colleagues and family believed they had a business that would be successful, only to get trapped in an apparent labour of love.

There had to be something that connected these businesses and their common state. Some 36,000 businesses close their doors each year in New South Wales. It was our goal to work out what was happening, to whom it was happening and why it was happening. 


A set of discoveries led to the "My Business My Family" creation of the "S=MC2" program's end-to-end success solution. The "S=MC2" program created the tools to change the course of unnecessary failure and break the sequence of damaging events or at the very least the damage they can cause. Our goal is to work with and support smaller and family businesses along a journey to success, to a point they have the tools and understanding to continue their journey independently. The "S=MC2" program  emerged as the platform to deliver this vision.


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